Job Overview: SoftClouds is looking for a pivotal member to join our marketing team. We desire a go-getter and someone who will contribute to the development of marketing collateral: e-campaigns, webinar content, presentations, content writing, publications, event advertising, etc. You will be exposed to a fast-paced world of IT services and its marketing-product development, sales, customer development and creative design.
Roles and Responsibilities
Design, develop and implement successful communications initiatives and sales campaigns including white papers, newsletters email/letter campaigns and related marketing materials for Fortune 500 Clients. Helping our clients imagine and execute digital marketing campaigns.
Perform business to business marketing of Oracle CX and CRM products Leading efforts to align marketing and sales for the benefit of both groups.
Use experience in digital marketing tools like Constant Contact, HubSpot.
Managing day-to-day activities with the project team.
Develop product brochures by collaborating across teams of Engineers and Sales Understand customer requirements, develop, implement and manage campaigns to ensure the accurate, efficient and measurable execution of key global marketing activities.
Provide prospect account research and lead identification using company/external databases, verification calls and web tracking tools using software tools for collateral design and research.
Use experience in Data Mining, Data Scrubbing, Market Analysis and Competitor Analysis.
Build collaborative relationships with internal and external stakeholders.
Documenting project materials, webcasts, seminars, tradeshows, events, and conferences.
Produce creative, compelling, and engaging content that promotes our services, builds brand awareness, and helps us achieve our growth strategies.
Formalize the Company marketing strategy and plans, conduct market research and surveys and translate this information into effective communications to fuel sales campaigns.
Determine product-market fit by analyzing the cost, demand, competition and resources.
Required skills and Experience
3 + years of experience in Marketing, with specific experience in technology services consultancies a huge plus.
Decent understanding of cloud applications, software as a service.
Knowledge of social media marketing.
Strong strategic thinking combined with great execution and cross-functional expertise.
Good Documentation, WordPress, MS Word, MS Excel (advanced formulas), MS PowerPoint, and Visio.
Passion for gaining customer insights and translating insights into effective marketing programs.
Strong understanding of the English Language, Grammar, and verbiage within IT ecosystems.
Experience with the implementation process.
Running e-mail marketing campaigns.
The ability to stay cool under pressure and look for ways to support your team.
Bachelor’s degree in Marketing, Business Administration, Communications, Advertising, or Public Relations, or relevant experience in the above fields.
SoftClouds LLC is an Equal Opportunity Employer. As such, SoftClouds LLC is committed to a policy of equal employment opportunity for employees and applicants for employment.