SoftClouds: Revolutionary Highlights & Insights from
Salesforce Connections 2024 Chicago

Revolutionary Highlights and Insights from Salesforce Connections 2024 Chicago

Salesforce Connections in Chicago May 22-23, 2024 - was an inspiring event, bringing together industry leaders, innovators, and trailblazers to explore the latest in digital marketing, commerce, and customer experience. Attendees gained invaluable insights, networked with peers, and discovered cutting-edge strategies to drive their businesses forward.

Team SoftClouds, including Balaji Ramachandran, Ashvin Lima, and Mike Wisniewski, had an incredible and inspiring experience at Salesforce Connections 2024 in Chicago. They explored groundbreaking innovations in customer experience and marketing technology, gaining valuable insights to elevate our team’s expertise and drive future success. They engaged in networking, attended sessions on AI-driven insights, and discussed strategies for enhancing business growth through digital transformation.

Here are the 10 top key takeaways from the Salesforce Connections 2024 event in Chicago:

#1 - Einstein1 Platform

Einstein1 Platform from Salesforce integrates data, AI, CRM, development, and security into a unified platform. This comprehensive integration facilitates the rapid development of generative applications and automation processes, empowering IT, administrators, and developers to efficiently manage and enhance advanced functionalities. #AllThingsAI

#2 – Copilot is here!

Copilot, Salesforce’s conversational AI assistant, is available throughout their platforms. Copilot can be used to drive no-code rollout of segments by marketers in Data Cloud, to generate content in Marketing Cloud Engagement and to personalize experiences across all products. In addition to streamlining implementations and allowing marketers to execute initiatives without deep technical expertise more easily than ever, Copilot is also available to power experiences for customers in Commerce Cloud, allowing for conversational end to end experiences from finding products all the way to completing payment on orders with your trusty Copilot driving experiences that delight. #Content

#3 - Einstein Personalization

Einstein Personalization marks a major advancement in enterprise-wide customization, enhancing customer engagement and boosting ROI significantly. This AI-driven decision engine utilizes Data Cloud insights to deploy marketing campaigns, automatically triggering optimal offers and personalized content across various channels. #HyperIndividualization

#4 - Enhanced Digital Engagement with Salesforce Service Cloud

Unified Conversation for WhatsApp enables seamless customer service across channels within Salesforce, enhancing customer experience. Omni-Channel on Mobile allows mobile responses and logs conversations on Einstein1 Platform, GA later in 2024. Bring Your Own Channel integrates digital channels like KakaoTalk, Instagram, Discord, TikTok, etc. into Service Cloud for unified customer views, GA later in 2024. #GoDigital

#5 - GenAI Capabilities across Sales Portfolio

Salesforce enhances Partner Relationship Management (PRM) with new AI, CRM, and Slack innovations. Einstein Sales Emails in PRM scale communications using CRM data, while Einstein Copilot summarizes partner performance. Slack AI provides conversation summaries and improved search capabilities within Slack, facilitating efficient deal tracking. PRM features include real-time pipeline inspection and lead/opportunity scoring for enhanced sales insights. #GenAIwithSalesforce

#6 - MuleSoft Integration for Order Lifecycle Management

Salesforce introduces Anypoint Partner Manager with Intelligent Document Processing, facilitating cloud-native B2B integration for API & EDI transactions. This supports streamlined partner onboarding and operational management across commerce and supply chains, with enhanced data extraction and AI-driven document structuring capabilities. The integration ensures end-to-end traceability and enables seamless CSV and delimited file support for partner onboarding. #Integrations

#7 - Next-Gen Commerce Cloud

Salesforce Checkout introduces one-click payments and integrated services via Stripe, GA Summer 2024. Headless B2B Commerce enables flexible B2B sites with Salesforce APIs and AppExchange integration, GA 2024. Composable B2C Commerce enhances customization and personalization capabilities, including Product Listing Pages and BOPIS, GA 2024. #NextGenCommerce

#8 - Dispute Resolution Integration

Mastercard’s dispute resolution services integrate with Salesforce’s Financial Services Cloud, providing a unified interface for dispute management and prevention. This partnership responds to market needs and enhances financial service capabilities within Salesforce. #MasterIntegration

#9 - Data & AI Collaboration

IBM and Salesforce integrate with Einstein1 Studio, offering low-code AI solutions and access to IBM’s Granite models. Zero Copy Partner Network facilitates data integration across Salesforce’s Data Cloud and IBM’s, enhancing data interoperability and industry-specific AI solutions. #DataEverywhere

#10 - Summer '24 Release

The Summer '24 Release introduces a wealth of new features and enhancements aimed at improving user experience and functionality. Key highlights include advancements in flow automation, public group summaries, and user access summaries. Additionally, the update integrates new capabilities such as "Bring Your Own LLM" (Large Language Models), vector databases, Slack AI, and zero-copy updates. These enhancements are designed to boost performance, enhance security, and offer powerful tools for administrators and developers within Salesforce. #SalesforceWins

SoftClouds, as an innovative Salesforce Partner, brings extensive experience and unparalleled expertise to the table. Our proficiency in implementing Manufacturing & Automotive Cloud, Marketing Cloud, Experience Cloud, Data Cloud, and Datorama is unmatched. We are platform experts with a deep and robust background in Salesforce Einstein, ensuring that we deliver intelligent and data-driven solutions that transform your business.

If you missed meeting our experts at Connections, don't worry! There’s still an opportunity to connect with us and discover how our expertise can benefit your organization. Contact us today at info-at-softclouds-dot-com to schedule a consultation and learn how SoftClouds can help you leverage Salesforce to its fullest potential.

Let's transform your business together with cutting-edge solutions and strategic insights. Reach out to us and take the first step towards a brighter, more innovative future!

This post was written by Michael (Mike) Wisniewski , Technical Architect at SoftClouds, boasts over a decade of experience and holds an impressive 13 Salesforce certifications. Spearheading digital transformation initiatives, Mike's leadership is marked by an unwavering commitment to excellence and innovation. Leveraging the full potential of Salesforce technologies, including Marketing Cloud, Data Cloud, and Intelligence, he has delivered cutting-edge solutions for leading organizations worldwide. Mike thrives on tackling complex challenges and is revered for his mentorship prowess, fostering a collaborative environment within his team. Beyond his professional endeavors, he is deeply committed to community engagement, whether through volunteering or sharing knowledge via Salesforce podcasts. Mike's leadership ethos revolves around driving impactful change, both within organizations and society at large, while continuously pushing the boundaries of innovation in the Salesforce ecosystem.

SoftClouds is a CRM, CX, and IT solutions provider based in San Diego, California. As technology trends are proliferating, organizations need to re-focus and align with the new waves to keep pace with the changing trends and technology. The professionals at SoftClouds are here to help you capture these changes through innovation and reach new heights.